Customer Journey Analytics for Telecom Providers
Discover and optimize your customers’ journeys to significantly improve their customer experience.
Today’s consumer not only determines where and when they want to buy and obtain support for their mobile, cable and internet services, but is always one click away from switching providers if they are not satisfied with their experience. They expect relevant, personalized interactions driven by their current preferences, recent activities, and latest product and support experiences.
Current rule-based platforms just can’t help you rapidly discover and respond in real time to your customer’s unscripted behavior. Pointillist uses machine-learning algorithms to make it easy to uncover and optimize the experiences that matter most to your customers. Our platform enables you to quickly sift through millions of interactions to find the most significant behaviors, so you can identify new opportunities to provide personalized, timely offers and communications that will delight your customers.
Pointillist empowers telecom marketers to:
Boost Acquisition
What’s the most efficient and cost effective way to attract new customers? Pointillist gives you the ability to determine which acquisition channels are the most efficient or drive the highest customer lifetime value.
Increase Customer Satisfaction
Today, consumers evaluate new telecom providers based on whether they provide an efficient, flexible and personalized experience. Pointillist lets you spot behavioral patterns—even among anonymous visitors—so you can reduce friction with a personalized experience.
Reduce Churn
Communication is the heart of successful churn reduction. Pointillist gives you the power to identify and target at-risk customers before they switch providers.
Expand Cross-Sell / Upsell
Need to increase revenue per customer? Pointillist helps you identify cross-selling opportunities and trigger personalized communications using the most optimal timing, offer, and channel.
