Boston, MA – March 5, 2018 – Pointillist today announced that it has won a Gold Stevie® Award for Best New Marketing Solution in the 12th annual Stevie Awards for Sales & Customer Service. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide in seven specialized judging committees.
After winning the Gold Best In Biz Award for ‘Enterprise Product of the Year – Marketing Software’ 2017, the Stevie Award recognizes that Pointillist, a customer journey analytics platform, breaks new ground.
The judges recognized that Pointillist enables marketing and CX teams to:
- Quickly understand and visualize customer behavior. Journey mapping and automation tools can’t uncover the unscripted behaviors that occur in the real world. Pointillist reveals the actual paths customers take, as they engage across channels and over time.
- Link Customer Behavior to Metrics and KPIs. Unlike other marketing analytics solutions, Pointillist provides a direct link between real-time customer behavior and quantitative metrics like revenue, customer lifetime value, conversion and retention rates.
- Drive Personalized Customer Experiences. By tying together a company’s existing marketing technology stack, Pointillist enables marketers and customer experience teams to engage with customers at optimal points along their journey using the most effective channels.
By directly tying customer journeys to hard metrics like revenue, retention and growth, Pointillist makes marketing and customer experience (CX) investments measurable.
“All of our Stevie Award winners should be proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of our public recognition,” said Stevie Awards president Michael Gallagher.
Ron Rubbico, Pointillist CEO, said, “We are absolutely delighted to have won the Gold Stevie Award. This award is a great honor and recognizes the hard work put in by our team to create this disruptive product. Our growing number of customers are achieving real business impacts, including boosting customer acquisition, improving customer experience, reducing churn and maximizing marketing ROI.
Pointillist’s customer journey analytics platform enables rapid discovery of customer insights, so companies can dramatically improve customer experience and marketing results. It reveals the actual paths customers take, as they engage with a company across touchpoints and over time. In minutes, Pointillist connects the dots between customer interactions and quantitative metrics such as revenue, churn and conversion. Unlike other solutions that merely unify customer data, Pointillist reveals high-impact customer insights and enables engagement with customers at optimal points along their journey. Pointillist is located in Boston, Massachusetts and is a business unit of Altisource Portfolio Solutions, S.A. (NASDAQ: ASPS).