Boston, MA – March 5, 2018 – Pointillist announced today that it has been named as a winner of the 2018 CUSTOMER Product of the Year Award. This is the third in a recent flurry of awards that includes the 2018 Gold Stevie Award for ‘Best New Marketing Solution’ and the 2017 Gold Best In Biz Award for ‘Enterprise Product of the Year – Marketing Software.’
Pointillist customer journey analytics software, was recognized by the CUSTOMER award judges as the first platform that enables marketing and CX teams to:
- Discover their most important customer journeys in minutes, rather than days or weeks
- Directly tie customer journeys to hard metrics like revenue, churn and customer LTV
- Engage with customers at optimal points along their journey, in real time and through
the most effective channels
“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor Pointillist with a 2018 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Pointillist’s solution has proven deserving of this elite status and I look forward to continued innovation from them in 2018 and beyond.”
Ron Rubbico, Pointillist CEO, said, “It is a great honor for Pointillist to win the 2018 Customer Product of the Year Award. Our team works hard every day to help our clients achieve real business impact. By directly tying customer journeys to hard metrics like revenue, retention and growth, Pointillist makes marketing and customer experience (CX) investments measurable and predictable.
Pointillist’s customer journey analytics platform enables rapid discovery of customer insights, so companies can dramatically improve customer experience and marketing results. It reveals the actual paths customers take, as they engage with a company across touchpoints and over time. In minutes, Pointillist connects the dots between customer interactions and quantitative metrics such as revenue, churn and conversion. Unlike other solutions that merely unify customer data, Pointillist reveals high-impact customer insights and enables engagement with customers at optimal points along their journey. Pointillist is located in Boston, Massachusetts and is a business unit of Altisource Portfolio Solutions, S.A. (NASDAQ: ASPS).