Marketing2019-02-18T17:03:37-05:00

Customer Journey Analytics for Marketers

Improve marketing performance by discovering and optimizing your customers’ journeys as they interact with your company across channels and over time.

Discover and Optimize Customer Journeys Across the Full Customer Life Cycle

Your customers use multiple devices simultaneously, make unpredictable movements within their path to purchase and their intentions vary across the entire customer life cycle. So why are you still measuring success using basic metrics like impressions, click-throughs and one-step conversion rates that only reflect a single channel?

Today, customer-obsessed marketers are taking a journey-based approach using KPIs that directly link marketing impact to business outcomes, like return on marketing investment (ROMI), incremental revenue, and customer lifetime value (CLTV).

Accelerate Customer Acquisition

Optimize your path to purchase through improved:

  • Path to Purchase Analysis. Discover the high-impact journeys that most frequently result in purchases, while revealing critical steps and touchpoints along the way.
  • Audience Creation. Find and attract more prospects that resemble your highest value customers by using AI and machine learning to uncover dynamic, behavior-based customer segments.
  • Conversion Rates. Identify and remove costly high friction obstacles, negative experiences and drop-off points across your path-to-purchase to improve conversion at any point in the customer journey.
Use Customer Journey Analytics Software to Uncover and Predict High-Impact Customer Journeys
Use Customer Journey Analytics Software to Uncover and Predict High-Impact Customer Journeys

Accelerate Customer Acquisition

Optimize your path to purchase through improved:

  • Path to Purchase Analysis. Discover the high-impact journeys that most frequently result in purchases, while revealing critical steps and touchpoints along the way.
  • Audience Creation. Find and attract more prospects that resemble your highest value customers by using AI and machine learning to uncover dynamic, behavior-based customer segments.
  • Conversion Rates. Identify and remove costly high friction obstacles, negative experiences and drop-off points across your path-to-purchase to improve conversion at any point in the customer journey.
Use Customer Journey Analytics Software to Quickly Understand Customer Behavior Across Touchpoints

Drive Revenue Growth

Increase customer lifetime value (CLV) by understanding customer preferences and predicting customer behavior, so you can impact:

  • Upsell and Cross-sell. Use interactions across all your touchpoints to identify customers that have the highest likelihood of conversion, the next best offer for each, as well as when they’re most likely to convert.
  • Retention. Discover high-impact retention journeys and the root causes of churn, so you can identify and engage with at-risk customers before they switch to your competitors.
  • Loyalty and Advocacy. Understand how loyal customers behave, what matters to them, and what makes them loyal, so you can incentivize behavior that leads to increased loyalty program participation, more word-of-mouth recommendations and a larger share of wallet.

Deliver Personalized, Multi-Channel Engagement at Scale

Deliver personalized experiences using your existing marketing tools based on each customer’s individual behavior and characteristics.

  • Behavior-based Offers. Define triggers at key points of their most important journeys to orchestrate engagement in real-time, through the optimal touchpoint, using your existing  marketing automation platform.
  • Customized Experiences. Deliver hyper-targeted offers and messaging across every customer touchpoint via your existing personalization platforms, including web, mobile, call center and point-of-sale.
Use Customer Journey Analytics Software to Drive Personalized, Omni-Channel Customer Experiences
Use Customer Journey Analytics Software to Drive Personalized, Omni-Channel Customer Experiences

Deliver Personalized, Multi-Channel Engagement at Scale

Deliver personalized experiences using your existing marketing tools based on each customer’s individual behavior and characteristics.

  • Behavior-based Offers. Define triggers at key points of their most important journeys to orchestrate engagement in real-time, through the optimal touchpoint, using your existing  marketing automation platform.
  • Customized Experiences. Deliver hyper-targeted offers and messaging across every customer touchpoint via your existing personalization platforms, including web, mobile, call center and point-of-sale.
Use Customer Journey Analytics Software to Uncover and Predict High-Impact Customer Journeys

Demonstrate Return on Marketing Investment (ROMI)

Transition Marketing from a cost center to revenue center by using a journey-based approach for:

  • Intelligent Marketing Attribution. Directly determine which channels, programs and content—including non-gated assets—move the needle most, so you can intelligently allocate existing spend and justify additional investments.
  • Marketing Mix Modeling. Measure performance at both the channel and marketing program levels.
  • Content and Campaign Optimization. Reveal the roles individual content assets play in your customers’ actual journeys and tie them to revenue to demonstrate the ROI of your content marketing and demand generation investments
  • Prove the Value of Your MarTech Investments. Justify your spend by validating which tools and platforms enable journeys that increase CLV and drive revenue.

Product Overview

Improve Marketing and CX Results with Customer Journey Analytics

Free Report

Forrester Vendor Landscape: Customer Journey Analytics Providers

Blog Post

5 Ways Customer Journey Analytics Can Impact Your Business Today

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your customers’ journeys?

Ready to discover
and optimize your
customers’ journeys?

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