Pointillist in the News
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Articles
Marketing and CX Don’t See Eye to Eye on Customer Experience
Customer-centric enterprises, in their efforts to meet these evolving customer expectations, are looking for new ways to measure and improve customer experience. But if marketing and CX teams are not in sync, all these efforts can be derailed.
What Sets CX Leaders Apart
On the heels of our recent report, “State of Customer Journey Management and CX Measurement” Steve Offsey, VP Marketing at Pointillist, recently sat down with TheCustomer to talk about what sets CX leaders apart and how high-performing organizations are managing complex CX undertakings.
Personalization Efforts Falling Flat? Look to Your Customer Journeys
In this CMSWire article, Steve Offsey provides tips for CX and marketing teams struggling to figure out why their personalization efforts aren't succeeding.
What Does Great Customer Experience Look Like Today? Giving Customers Peace of Mind
In this CMSwire article, author Steve Offsey explains 10 things customer-centric organizations can do to improve CX and give their customers peace of mind during times of crisis.
4 Fatal CX Measurement Mistakes Every Enterprise Should Avoid
In this TMCnet article, author Steve Offsey describes four CX measurement mistakes every enterprise must avoid and how to bring you CX measurement program to the next level.
The shocking stats that shook the world of CX in 2019
MyCustomer includes some stats from Pointillist's 2019 State of Customer Journey Management and CX Measurement Report in their compilation of the most important customer experience research, stats and studies from the past year.
Press Releases
Organizational Alignment Around Customer Journeys is Integral to CX Success, According to New Report
Boston, MA—June 8, 2021—Pointillist® published its 2021 State of Customer Journey Management and CX Measurement Report, which identified that the most effective, high-performing teams align their organization around journeys to manage, measure and improve customer experience (CX).
Pointillist Named a Best Place to Work
Boston, MA —March 17, 2021—The Business Intelligence Group today announced that it has awarded Pointillist a Best Place to Work.
Pointillist Launches Customer Journey Analytics and Orchestration Platform on the Genesys AppFoundry
BOSTON - August 4, 2020 - Pointillist®, an award-winning provider of customer journey analytics software, today announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions.
Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm
BOSTON – June 15, 2020 - Pointillist®, an award-winning provider of customer journey analytics software, today announced that Forrester Research has named it as a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020.
Companies Still Struggle with Measuring Customer Experience ROI, According to New Report
BOSTON – May 19, 2020 – Pointillist® released its 2020 State of Customer Journey Management and CX Measurement report, which surveyed over 1,050 CX, analytics, customer service and marketing professionals from various industries worldwide to discover what separates leaders in customer experience from laggards.