Customer-centric enterprises, in their efforts to meet these evolving customer expectations, are looking for new ways to measure and improve customer experience. But if marketing and CX teams are not in sync, all these efforts can be derailed.
On the heels of our recent report, “State of Customer Journey Management and CX Measurement” Steve Offsey, VP Marketing at Pointillist, recently sat down with TheCustomer to talk about what sets CX leaders apart and how high-performing organizations are managing complex CX undertakings.
Boston, MA—June 8, 2021—Pointillist® published its 2021 State of Customer Journey Management and CX Measurement Report, which identified that the most effective, high-performing teams align their organization around journeys to manage, measure and improve customer experience (CX).
BOSTON - August 4, 2020 - Pointillist®, an award-winning provider of customer journey analytics software, today announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions.
BOSTON – June 15, 2020 - Pointillist®, an award-winning provider of customer journey analytics software, today announced that Forrester Research has named it as a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020.
BOSTON – May 19, 2020 – Pointillist® released its 2020 State of Customer Journey Management and CX Measurement report, which surveyed over 1,050 CX, analytics, customer service and marketing professionals from various industries worldwide to discover what separates leaders in customer experience from laggards.