Customer Journey Analytics for Financial Services

Uncover the highest-impact customer journeys for building long-term client relationships

Pointillist Customer Journey Analytics

Today, your client not only determines where and when they want to access basic services such as balance inquiry, funds transfer and bill payments, but is always one click away from abandoning their journey if their experience isn’t up to their expectations. They expect relevant, personalized information driven by their current preferences, recent interactions, and latest product and support experiences.

Pointillist connects millions of data points and helps discover customer journeys within minutes, without the help of data science teams. Our machine-learning algorithms make it easy to uncover and predict the experiences that matter most to your customers. Pointillist helps you identify new opportunities to delight your clients in differentiated ways and build lasting relationships.

Pointillist empowers financial services marketers to:


What’s the most efficient and cost effective way to attract new clients? Pointillist gives you the ability to determine which acquisition channels are most effective or drive the highest customer lifetime value.


Interested in growing your share of wallet? Pointillist helps you identify cross-selling opportunities beyond your onboarding program and trigger personalized communications using the most optimal timing, offer, and channel.

Client Retention

Looking to increase profitability through improved retention? Pointillist gives you the power to identify and target at-risk clients before they close their account.

Client Experience

Today, consumers evaluate new financial services providers based on whether they provide a flexible, efficient, consistent and personalized experience. Pointillist lets you spot behavioral patterns—even among anonymous visitors—so you can reduce friction with a personalized experience.

See How it Works

Product Overview

Improve Marketing and CX Results with Customer Journey Analytics

Executive Brief

What is Customer Journey Analytics and How Does it Help in Financial Services?

Free eBook

Essential Guide to Effective Customer Experience Measurement

Ready to discover and influence your customers’ journeys?

Ready to discover
and optimize your
customers’ journeys?

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