Advance to the Next Level of Personalization with Customer Journey Orchestration Software
Advance to the Next Level of Personalization with Customer Journey Orchestration Software
Optimize experiences in real time by infusing every interaction with rich journey insights
Optimize experiences in real time by infusing every interaction with rich journey insights
Improve Every Experience Across All Your Touchpoints
Your customers engage with your organization through a variety of channels and are often active in multiple journeys at the same time. Actions taken to solve one problem could have disastrous consequences if you’re not aware of each customer’s entire experience with your company across channels and time.
Pointillist Real-Time Personalization integrates easily with your existing applications, like real-time interaction management (RTIM), campaign automation, web experience management, contact center and workflow platforms. Each platform pulls real-time customer journey data from the Pointillist Customer Journey Data Hub™, so that every email, text, chat and phone call are informed by each customer’s historical experience and current goals.
Improve Every Experience Across All Your Touchpoints
Your customers engage with your organization through a variety of channels and are often active in multiple journeys at the same time. Actions taken to solve one problem could have disastrous consequences if you’re not aware of each customer’s entire experience with your company across channels and time.
Pointillist Real-Time Personalization integrates easily with your existing applications, like real-time interaction management (RTIM), campaign automation, web experience management, contact center and workflow platforms. Each platform pulls real-time customer journey data from the Pointillist Customer Journey Data Hub™, so that every email, text, chat and phone call are informed by each customer’s historical experience and current goals.
Align Personalization Around Your Customer’s Goals
Providing a personalized customer experience requires more than simply delivering the next best offer. Customer-centric organizations rely on Pointillist Customer Journey Orchestration software to optimize engagement based on each customer’s overall experience—not just their most recent interaction.
Pointillist Audiences makes it easier to align enterprise personalization efforts around each customer’s unique goals and the journeys they’re taking to achieve them. Move beyond static customer segments and tailor your actions by activating or updating unique audiences defined by customer attributes and behavior. This way, you can avoid creating poor experiences, for example, by automatically suppressing marketing emails to customers trying to resolve a support issue.
Test and Optimize Experience Changes Before You Act
Most enterprises lack the comprehensive, up-to-date journey data needed to optimize each interaction, so they are forced to try out experience enhancements on their customers to measure their impact. Using Pointillist, you can simulate the impact of journey improvements and determine the best outcome before you act.
Pointillist makes it easy to run A/B tests and evaluate potential improvements without waiting for enough customers to run through a new sequence of steps to measure the impact. Using Pointillist’s award-winning interface, experience teams can adapt personalization logic on the fly, compare journeys and their potential impact, and rapidly visualize results at scale.
Test and Optimize Experience Changes Before You Act
Most enterprises lack the comprehensive, up-to-date journey data needed to optimize each interaction, so they are forced to try out experience enhancements on their customers to measure their impact. Using Pointillist, you can simulate the impact of journey improvements and determine the best outcome before you act.
Pointillist makes it easy to run A/B tests and evaluate potential improvements without waiting for enough customers to run through a new sequence of steps to measure the impact. Using Pointillist’s award-winning interface, experience teams can adapt personalization logic on the fly, compare journeys and their potential impact, and rapidly visualize results at scale.
Fits the Unique Way Your Organization Works
Journey orchestration platforms that force you to move all the personalization logic at every touchpoint across your enterprise into a single, complex rules set typically don’t work for larger enterprises where each channel and sub-journey is managed by a different part of the organization.
At Pointillist, we believe you shouldn’t have to change your organization to fit the way your orchestration platform works. Pointillist’s flexible approach to journey orchestration works for even the largest, most complex enterprises, no matter how many touchpoint systems you have or whether each has their own personalization logic.
