In the real world, customer identifiers typically vary across data sources. Pointillist’s Autonomous Identity Resolution™ capability creates unified customer profiles on the fly without requiring a single customer identifier across all data sources. As a result, Pointillist works equally well whether or not you already have a data warehouse, data lake or customer data platform (CDP).
Identifying information, such as email address, phone number, customer ID, session ID, cookie ID, etc., is used to join disconnected customer data into unified customer profiles. The Pointillist Journey Data Hub even works with multi-level identifiers, like customer, account number and household ID. As new data streams into the Customer Data Hub, previously anonymous behavior is automatically linked to known profiles.