Step Up to the First Customer Journey Data Hub

Transform customer data silos into journey data pipelines that fuel real-time analytics, modeling and orchestration

Transform customer data silos into journey data pipelines that fuel real-time analytics, modeling and orchestration

Pointillist’s customer data management hub fuels enterprise analysis, modeling and orchestration

A Trusted Source of Unified Customer Journey Data

Power real-time analytics, modeling and orchestration using the first headless journey data repository. The Pointillist Customer Journey Data Hub™ is a scalable, centralized source of customer time-series data that supports mission-critical activities across even the largest enterprises.

The Journey Data Hub eliminates the need to perform complex aggregations or transformations to conform to a strict schema, so you can quickly get up and running with your existing data. Pre-built connectors accelerate integration of your largest and most complex enterprise data sources, from real-time data streams like web and mobile apps to voice of customer, speech and text analytics platforms. And Pointillist’s Agile Data Fusion™ approach enables you to start with the data you need most and expand over time.

customer journey data flowing from different touchpoints into Pointillist’s customer data hub
customer journey data flowing from different touchpoints into Pointillist’s customer data hub

A Trusted Source of Unified Customer Journey Data

Power real-time analytics, modeling and orchestration using the first headless journey data repository. The Pointillist Customer Journey Data Hub™ is a scalable, centralized source of customer time-series data that supports mission-critical activities across even the largest enterprises.

The Journey Data Hub eliminates the need to perform complex aggregations or transformations to conform to a strict schema, so you can quickly get up and running with your existing data. Pre-built connectors accelerate integration of your largest and most complex enterprise data sources, from real-time data streams like web and mobile apps to voice of customer, speech and text analytics platforms. And Pointillist’s Agile Data Fusion™ approach enables you to start with the data you need most and expand over time.

resolving customer identities across channels using Pointillist’s customer data management software

Rapid Cross-Channel Identity Resolution

In the real world, customer identifiers typically vary across data sources. Pointillist’s Autonomous Identity Resolution™ capability creates unified customer profiles on the fly without requiring a single customer identifier across all data sources. As a result, Pointillist works equally well whether or not you already have a data warehouse, data lake or customer data platform (CDP).

Identifying information, such as email address, phone number, customer ID, session ID, cookie ID, etc., is used to join disconnected customer data into unified customer profiles. The Pointillist Journey Data Hub even works with multi-level identifiers, like customer, account number and household ID. As new data streams into the Customer Data Hub, previously anonymous behavior is automatically linked to known profiles.

Enterprise-grade Data Management and Governance

To stay ahead of constantly changing regulatory compliance and data privacy requirements, data managers require enterprise customer data management software that provides a high level of transparency. The Pointillist Journey Data Hub makes it easy for data stewards to assess and monitor data quality using scheduled reports and alerts. Built-in and custom extracts enable data owners to audit data sources rapidly, confirm data lineage and trace any issues back to their source.

The Pointillist Journey Data Hub supports a flexible access and sharing model. Manage access to data sources and application capabilities using role- and team-based permissions. Leading financial services, telecom and health insurers rely on Pointillist to support compliance and data privacy regulations.

Pointillist’s customer data hub architecture maintains data quality and facilitates data governance
Pointillist’s customer data hub architecture maintains data quality and facilitates data governance

Enterprise-grade Data Management and Governance

To stay ahead of constantly changing regulatory compliance and data privacy requirements, data managers require enterprise customer data management software that provides a high level of transparency. The Pointillist Journey Data Hub makes it easy for data stewards to assess and monitor data quality using scheduled reports and alerts. Built-in and custom extracts enable data owners to audit data sources rapidly, confirm data lineage and trace any issues back to their source.

The Pointillist Journey Data Hub supports a flexible access and sharing model. Manage access to data sources and application capabilities using role- and team-based permissions. Leading financial services, telecom and health insurers rely on Pointillist to support compliance and data privacy regulations.

Report

Forrester WaveTM: Journey Orchestration Platforms, Q2 2020

Free eBook

Ultimate Guide to Customer Journey Analytics Use Cases

Video

Introduction to the Pointillist Platform

Ready to unify your customer data?

Ready to unify
your customer data?

request a demo