Quantify Every Experience with Customer Journey Analytics Software
Quantify Every Experience with Customer Journey Analytics Software
Analyze the impact of customer experience with real-time, no-code analytics
Analyze the impact of customer experience with real-time, no-code analytics

Prioritize CX Initiatives and Quantify ROI
Pointillist Customer Journey Analytics software helps you determine which CX enhancements will deliver the greatest impact to your customers—and your business. Quickly test journey improvements, compare alternative experiences and prioritize journeys by their potential impact.
With Pointillist, you can finally quantify the ROI of experience improvements. The platform makes it easy to prioritize process changes and customer experience initiatives that move the needle on satisfaction and impact your bottom line. Advance beyond cost reduction or simply doing the right thing for your customer to build a powerful business case for change.


Prioritize CX Initiatives and Quantify ROI
Pointillist Customer Journey Analytics software helps you determine which CX enhancements will deliver the greatest impact to your customers—and your business. Quickly test journey improvements, compare alternative experiences and prioritize journeys by their potential impact.
With Pointillist, you can finally quantify the ROI of experience improvements. The platform makes it easy to prioritize process changes and customer experience initiatives that move the needle on satisfaction and impact your bottom line. Advance beyond cost reduction or simply doing the right thing for your customer to build a powerful business case for change.

Pointillist AI Pinpoints the Root Causes of CX Challenges
Leading organizations use Pointillist AI to find the root causes of poor experiences and uncover opportunities to improve CX. Pointillist’s transparent approach to analytics lets you see exactly which interactions are driving (or blocking) your customers from achieving a successful outcome.
Pointillist AI’s unique Gradient Boosted Trees (GBT) implementation rapidly analyzes even the most complex omnichannel journeys and uncovers ways to reduce costs, improve operational efficiency, increase satisfaction, reduce churn and more.
Measure and Predict Journey Success
Understand how customer behavior drives KPIs like revenue, profitability, churn and customer lifetime value. Quickly determine which in-journey metrics—like conversion, NPS®, CSAT, inaction, elapsed time and more—best capture the value your customers expect and the key moments that impact business outcomes.
Pointillist Customer Journey Analytics software makes it easy to visualize and measure even the most complex omnichannel journeys, as well as the in-journey signals that predict journey success. Pointillist Journey Scores are transparent and customizable, so you can monitor performance in real time, identify bottlenecks and quickly test potential improvements.


Measure and Predict Journey Success
Understand how customer behavior drives KPIs like revenue, profitability, churn and customer lifetime value. Quickly determine which in-journey metrics—like conversion, NPS®, CSAT, inaction, elapsed time and more—best capture the value your customers expect and the key moments that impact business outcomes.
Pointillist Customer Journey Analytics software makes it easy to visualize and measure even the most complex omnichannel journeys, as well as the in-journey signals that predict journey success. Pointillist Journey Scores are transparent and customizable, so you can monitor performance in real time, identify bottlenecks and quickly test potential improvements.

Monitor and Detect Changes in Behavior, Metrics and KPIs
Journey owners, product managers and executives all rely on Pointillist Dashboards to monitor and alert them to changes in customer behavior that impact their business. Quickly and securely share individual insights and full dashboards within your team or across your enterprise.
Rest better knowing that Pointillist Intelligent Alerts will inform you when any journey, behavior or experience meaningfully changes. Subscribe to existing alerts or customize your own based on simple thresholds or the platform’s sophisticated anomaly detection algorithms.
Deliver Unmatched Time to Value with No-Code Analytics
Executives and business analysts can finally get the answers they need in real time using Pointillist’s award-winning, drag-and-drop analytics interface. Easily combine data across silos to create custom KPIs, dashboards and alerts without code. Or go even further and embed your own widgets into Pointillist Dashboards.
Data scientists use Pointillist to export rich, time-series journey data to feed proprietary models and inform analyses using Python, R and other tools. Either way, you’ll spend less time wrestling with the underlying data and more time uncovering and sharing insights.


Deliver Unmatched Time to Value with No-Code Analytics
Executives and business analysts can finally get the answers they need in real time using Pointillist’s award-winning, drag-and-drop analytics interface. Easily combine data across silos to create custom KPIs, dashboards and alerts without code. Or go even further and embed your own widgets into Pointillist Dashboards.
Data scientists use Pointillist to export rich, time-series journey data to feed proprietary models and inform analyses using Python, R and other tools. Either way, you’ll spend less time wrestling with the underlying data and more time uncovering and sharing insights.