Blog2018-03-02T11:36:42+00:00

Pointillist Blog

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Breaking Down Customer Experience Challenges: A Conversation with Annette Franz, CCXP

Annette Franz, a customer experience expert, sat down with Pointillist’s Swati Sahai to talk about how companies are organizing and operating their still early-stage customer experience functions, the challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also in the mix.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Customer journey analytics is not a monolithic approach designed to address a single problem. All customer journey analytics tools do not include an identical set of capabilities, nor do they prioritize the capabilities they do include in the same way. This post is designed to help you find the best customer journey analytics platform for your business needs.