Take a detailed look at upsell and cross-sell and why they are important marketing and customer experience tactics. Discover 5 essential steps to find new upsell and cross-sell opportunities using customer journey analytics.
This post lays out why artificial intelligence is a game changer in CX, takes a look under the hood at how AI is applied to CX, and explores use cases for how leading edge companies are already reaping benefits from AI applications in customer experience.
This post provides an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every stage of the customer journey.
Providing an exceptional customer experience consistently is hard. Measuring customer experience and tying it to tangible business outcomes is harder still. This post discusses which customer experience metrics to use and how to improve them to quantify, monitor and enhance your customer experience by taking a journey-driven approach.
Learn how the most successful modern companies leverage customer behavior data and analytics to drive customer acquisition, retention and growth—and why you should too.
Expressing customer behaviors in SQL or other query languages is awkward, difficult to debug, and challenging to communicate and document. 'Thinking in journeys' is a new analytics approach built around customer behavior that fundamentally changes the way you'll think about customer analytics.