Customer Data Analytics: How to Select the Best Tool for Your Needs

By Steve Offsey Your company is now competing based on customer experience, but you're only capturing feedback from a quarter of your customers and tracking maybe 1 out of 2500 interactions. You know you need the right customer data analytics tools to discover customer journeys, understand customer behavior and provide your customers with a better experience. [...]

How to Improve Customer Intelligence With Journey Analytics

Today, customer intelligence is about listening to each customer, embracing their needs and using that data to respond to them in a timely fashion. This post describes seven powerful ways to improve your customer intelligence capability by using customer journey analytics to look at your customer data within the context of millions of unique customer journeys.

2019-05-07T10:37:13-05:00By |Categories: BI & Analytics, Blog|Tags: |0 Comments

Why Traditional Marketing Analytics Tools Fail and What To Do About It

Traditional marketing analytics tools are not up to delivering the real-time, robust results CMOs demand today in order to be truly responsive to customer needs. This post explains why traditional marketing analytics tools often fail in a world where the volume, velocity and variability of data has dramatically transformed and what do do about it.

2019-05-07T14:41:51-05:00By |Categories: BI & Analytics, Blog|Tags: |0 Comments