Without a single customer view and real-time insights, organizations struggle with data integration, identity matching and delivering the quality experiences that customers are looking for today. This post provides 4 steps you can use to create a single customer view and deliver a better customer experience.
Take a detailed look at upsell and cross-sell and why they are important marketing and customer experience tactics. Discover 5 essential steps to find new upsell and cross-sell opportunities using customer journey analytics.
Providing an exceptional customer experience consistently is hard. Measuring customer experience and tying it to tangible business outcomes is harder still. This post discusses which customer experience metrics to use and how to improve them to quantify, monitor and enhance your customer experience by taking a journey-driven approach.
This post takes a detailed look at the importance of churn, the different types of churn, reviews different ways to calculate customer and revenue churn and, most importantly, discusses new ways to reduce churn using journey analytics.
Customer journey analytics is a lot more than a software solution—it is a whole new approach to marketing and customer experience. To do it right means to become customer-obsessed and not just customer-focused. This blog post will help define the 8 most important factors to include in your evaluation when selecting a customer journey analytics platform.
Customer journey analytics platforms are a great, even necessary, addition to your marketing technology stack across both B2C and B2B companies. From segmentation, targeting and journey discovery to customer behavior monitoring and engagement, customer journey analytics tools enhance marketing campaigns every step of the way and deliver more value from your martech stack.
A large majority of companies still see each device and each interaction as a separate customer, fracturing the customer journey into disparate fragments. This post explains why optimizing omnichannel customer journeys is critically important, the constraints in doing so, and how customer journey analytics can help.
Traditional marketing analytics tools are not up to delivering the real-time, robust results CMOs demand today in order to be truly responsive to customer needs. This post explains why traditional marketing analytics tools often fail in a world where the volume, velocity and variability of data has dramatically transformed and what do do about it.
Summer is in full swing and you want nothing more than to sip margaritas on a beach. But marketers aren’t allowed to slack off and you still need to be absorbing insights that will expand your professional horizons. Whether you’re a martech practitioner looking to stay informed or a newbie trying to understand how martech can help you meet your goals, the comprehensive resources listed in this post will benefit you.