About Stephanie Ventura

Stephanie manages content for the marketing team at Pointillist. She enjoys storytelling and exploring how technology improves the way businesses deliver customer experience. Stephanie holds a BA from Emmanuel College and a master’s in marketing from Emerson College. When she’s not writing, you can find her at the nearest yoga studio… or sipping an ice cold chai latte and planning her next adventure at your local coffeeshop.

How to Improve Customer Intelligence With Journey Analytics

Today, customer intelligence is about listening to each customer, embracing their needs and using that data to respond to them in a timely fashion. This post describes seven powerful ways to improve your customer intelligence capability by using customer journey analytics to look at your customer data within the context of millions of unique customer journeys.