About Steve Offsey

Steve leads the marketing team at Pointillist. Prior to Pointillist he was CMO and GM Products at TandemSeven. Earlier in his career, Steve was VP Marketing at AIR Worldwide, where he was the top marketing leader on a team that grew annual revenue 5x to more than $100M, and VP Products at Verbind (sold to SAS Institute). Steve speaks and writes about a variety of topics, including marketing analytics, customer experience and agile marketing. Steve earned an MBA and PhD from Cornell and a BS from MIT.

5 Ways Customer Journey Analytics Can Impact Your Business Today

Companies are benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. In this post, I’ll illustrate five ways you can use customer journey analytics to provide an immediate impact to your business through real use cases covering a variety of industries.

2020-06-10T10:01:12-05:00By |Categories: Blog, Customer Journey Analytics|0 Comments

What is Customer Journey Analytics?

If you find yourself asking ‘what is customer journey analytics?’ you are not alone. Customer Journey Analytics is the weaving together of every touchpoint that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers’ point of view and is a data-driven approach to discovering, analyzing and influencing your customers’ journeys.

2020-09-16T07:06:57-05:00By |Categories: Blog, Customer Journey Analytics|2 Comments
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