Pointillist Blog
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10 Steps to Immediately Improve Customer Retention With Journey Analytics
What’s better than acquiring one new customer? The answer isn’t acquiring two new customers. It’s actually retaining an existing one. This post takes an in-depth look at why customer retention matters and ten powerful ways in which customer journey analytics can help you immediately improve customer retention.
Breaking Down Customer Experience Challenges: A Conversation with Annette Franz, CCXP
Annette Franz, a customer experience expert, sat down with Pointillist’s Swati Sahai to talk about how companies are organizing and operating their still early-stage customer experience functions, the challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also in the mix.
How to Pick the Best Customer Journey Analytics Platform for Your Needs
Customer journey analytics is not a monolithic approach designed to address a single problem. All customer journey analytics tools do not include an identical set of capabilities, nor do they prioritize the capabilities they do include in the same way. This post is designed to help you find the best customer journey analytics platform for your business needs.
How to Create a Single Customer View to Deliver Better Customer Experience
Without a single customer view and real-time insights, organizations struggle with data integration, identity matching and delivering the quality experiences that customers are looking for today. This post provides 4 steps you can use to create a single customer view and deliver a better customer experience.
5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics
Take a detailed look at upsell and cross-sell and why they are important marketing and customer experience tactics. Discover 5 essential steps to find new upsell and cross-sell opportunities using customer journey analytics.
The Role Of AI In Customer Experience
This post lays out why artificial intelligence is a game changer in CX, takes a look under the hood at how AI is applied to CX, and explores use cases for how leading edge companies are already reaping benefits from AI applications in customer experience.