Pointillist Blog
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How to Pick the Best Customer Journey Analytics Platform for Your Needs
Customer journey analytics is not a monolithic approach designed to address a single problem. All customer journey analytics tools do not include an identical set of capabilities, nor do they prioritize the capabilities they do include in the same way. This post is designed to help you find the best customer journey analytics platform for your business needs.
How to Create a Single Customer View to Deliver Better Customer Experience
Without a single customer view and real-time insights, organizations struggle with data integration, identity matching and delivering the quality experiences that customers are looking for today. This post provides 4 steps you can use to create a single customer view and deliver a better customer experience.
5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics
Take a detailed look at upsell and cross-sell and why they are important marketing and customer experience tactics. Discover 5 essential steps to find new upsell and cross-sell opportunities using customer journey analytics.
The Role Of AI In Customer Experience
This post lays out why artificial intelligence is a game changer in CX, takes a look under the hood at how AI is applied to CX, and explores use cases for how leading edge companies are already reaping benefits from AI applications in customer experience.
10 Powerful Behavioral Segmentation Methods to Understand Your Customers
This post provides an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every stage of the customer journey.
How To Measure Customer Experience Beyond NPS
Providing an exceptional customer experience consistently is hard. Measuring customer experience and tying it to tangible business outcomes is harder still. This post discusses which customer experience metrics to use and how to improve them to quantify, monitor and enhance your customer experience by taking a journey-driven approach.