Customers most often leave their bank because they are unhappy with their current experience. Yet most financial institutions track interactions rather than journeys, so they are unable to make the connection between a poor exchange and overall satisfaction. To remain competitive, banks need to create digital experiences that improve financial health, anticipate future needs and exceed expectations.
From the adoption of contactless payments to digitizing mortgage applications, digital innovation is accelerating across the banking industry. Leading firms use Pointillist to harness the power of customer journeys to speed transactions, improve experiences and ultimately increase client satisfaction.